AI consulting · Fractional AI leadership · Independent

The businesses winning with AI arequiet about it.

Nobody puts out a press release about doing their admin faster. They just bank the hours. We'll show you where those hours are hiding in your business, and what getting them back is worth.

Book a free AI conversation See the three ways in

Simple — the way it should be.

Why now

Everyone's talking about AI. The gains go to the quiet ones.

№ 01

It's already happening

Somewhere in your sector, quotes are going out in minutes and invoices are processing themselves. Nothing headline-worthy — just small wins compounding every month, for someone else.

№ 02

The ground shifts under busy people

Models, tools and rules change faster than any leadership team can track. Yesterday's advice ages in months. Someone senior needs to watch it — it doesn't have to be you.

№ 03

A full-time AI hire costs £120k+

And most businesses don't need one. You need senior judgement, a ranked plan, and working automation — a few days a month, not a new department.

How we think

Most businesses don't have an AI problem. They have a where-do-we-start problem.

Today

Scattered

Quotes retyped three times. Inboxes used as workflow. Know-how locked in one person's head. Every business runs on invisible manual work.

The audit

Mapped

We spend two weeks inside your processes and rank every AI opportunity by payback — in pounds and hours, not adjectives.

The build

Working

Then we make the best ones real: reliable, boring automation your team actually uses. That's the whole trick.

The casebook

“Fine — but what would it do for us?” Fair question. Pick a file.

Five builds we do over and over, with the sums shown. Set the sliders to your numbers and watch for the gold star — that’s the month the build has paid for itself. If the maths doesn’t work, the chart will say so. So would we.

№ 01 · The assistant

The assistant that never closes

The same forty questions, answered by hand, one email at a time — and the 2am ones wait until morning.

A private assistant trained on your website, price lists and documents. It answers customers in your tone, on your facts, around the clock — and hands the hard ones to a human with the whole story attached. Point it inward and it doubles as the company handbook that answers back.

You’re looking at one — it’s the gold button in the corner.

Lives on your website, WhatsApp or inbox
Answers from your documents — not the internet’s guesses
Escalates gracefully; every conversation logged

Klarna’s assistant handled two-thirds of all support chats in its first month, cutting resolution from 11 minutes to 2. The tricky third still went to people — that’s the split we build for.

Klarna, 2024 · Intercom’s equivalent now resolves ~65%

£9,500–£14,000

typical build · a 30-day First Win

Ask about this build

Your numbers, roughly

Enquiries a week250Minutes to answer one8 minAn hour of that time costs£22/hr

≈ 87 hrs

back, every month

≈ £21,000

banked a year, net of tools

What it banksThe build · £12,000

Pays for itself in about 7 months

Assumes it fully resolves 6 enquiries in 10 — Klarna managed two-thirds — with ~£150/mo of tooling already deducted. Counts nothing for the out-of-hours leads it catches.

Scoping arithmetic, not a quotation — assumptions deliberately cautious, savings shown net of typical tool costs, and every figure replaced with your measured ones in the audit. And the wider picture: only 16% of UK businesses use any AI at all (DSIT survey, 2026). Early is still available.

What we do

Three ways in.

You don't need to know what to ask for — that's our job. Pick a door. Most people start with the audit.

№ 01 · Inspect

Start here

The AI Audit

Two weeks inside your business, watching how the work actually moves. We talk to the people doing it, map where the hours go, and hand you a ranked list of what to automate first — priced in pounds and payback, not adjectives.

A map of your processes, showing where hours and margin leak
Every opportunity ranked by payback, in pounds
Tool recommendations with no reseller kickbacks behind them
A 90-day plan you could run without us

For businesses that know AI matters, but not where it fits.

£3,500

fixed fee · two weeks

Book an audit

№ 02 · Prove

The First Win

We take the most valuable line on your list and make it real in thirty days: one workflow automated end to end, measured against what it used to cost, and your team shown how to run it.

One workflow automated end to end
Wired into the tools you already use
Measured against a baseline, so the return is plain
Documented and handed over — no black boxes

For businesses ready to watch AI pay for itself — once, properly.

from £9,500

fixed scope · 30 days

Start with a win

№ 03 · Lead

Two seats open

The Fractional AI Director

Senior AI judgement without the £120k hire. Strategy, vendor negotiations, governance and board reporting — one to two days a month, on your side of the table.

Your AI strategy owned and reviewed every quarter
Vendors chosen and negotiated with, commission-free
Governance and data policy your board can sign off
A monthly working session with your leadership team

For businesses where AI has become a board-level matter.

from £2,750/mo

1–2 days a month · 3-month minimum

Ask about a seat

How it works

No decks. No discovery phases. Just a straight line.

Talk

Thirty minutes, free, no slides. Bring the thing that annoys you most. We'll tell you honestly whether AI helps — sometimes the answer is no.

Inspect

The audit. Two weeks mapping your processes and pricing every opportunity, ranked by payback.

Build

The first win. Thirty days to a working automation with a measurable return.

Lead

Fractional AI leadership, one to two days a month, while your advantage compounds.

Who you'll work with

My obsession is finding better ways to do things — and AI is the most powerful tool for that I've ever seen. You'll get plain English, probably a metaphor, and an honest 'I don't know' when it's true.

Ginger is led by its founder, Mark Caulfield — a builder of products and companies, including AI platforms used by some of the UK’s largest financial institutions. He has worked across banking, retail and government all over the world, and partnered with universities on applied AI research. He does his best thinking up a Highland hill with two dogs, and he answers his own email.

Mark Caulfield

Founder, Ginger

Questions

Asked, answered, honestly.

You're exactly who this is for. Our clients run distilleries, law firms, manufacturers, estates and services businesses — not software companies. If your team uses email and spreadsheets, there is almost certainly money on the table.

How work moves through your business: sales, quoting, admin, operations, customer service. We interview the people doing the work, map where hours go, then rank every AI opportunity by cost, risk and payback. You get the map, the ranking and a 90-day plan — yours to keep, with or without us.

Then we'll say so, in writing. A £3,500 answer that stops you spending £100,000 on the wrong thing is a good trade. It hasn't happened yet — but the offer is real.

None. We're independent — no reseller margins, no commissions, no favourite vendor. We recommend whatever pays back fastest for you, which is sometimes unglamorous software, and occasionally no AI at all.

Taken seriously from day one. We work UK-GDPR-first, prefer private-by-default setups, and will happily talk to your lawyer or IT provider. Nothing of yours is used to train anyone's models.

You'd get a beautiful 80-page deck and a junior team learning on your time. We're senior people who build things. You'll get a ranked plan in two weeks and working software in thirty days — for less than their scoping phase.

Read by a human

Start here

Tell us what's eating your team's time.

Fill this in and a human replies — usually the founder, usually within one working day. No sequences, no sales team, no nonsense.

Or email info@ginger.land